http://blog.armoryideas.com/2009/02/23/homebuilders-going-green/ Marketing Front Blog Fri, 17 Jun 2011 15:56:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.armoryideas.com/2009/02/23/homebuilders-going-green/comment-page-1/#comment-2 Seven Marketing Strategies for Homebuilders to Make It Through 2009 « the Armory Blog Wed, 25 Feb 2009 22:46:39 +0000 http://armoryideas.wordpress.com/?p=18#comment-2 [...] 2)      Are You Green?  Energy efficiency messages are quickly becoming a point-of-parity for builders.  If you’re not building Energy Star or some other basic Green standard you are falling behind.  The next challenge will be to differentiate from the rest of the “energy efficient” builders.  Becoming more sustainable and using more sustainable materials is the next step.  Going green is not all about energy savings either.  Being green, organic, or sustainable are aspirational values that consumers increasingly hold.  Consumers desire to be seen as good stewards of the planet and as conscious consumers.  Builders have to tap into consumers emotions around this issue to be successful (see related post). [...] [...] 2)      Are You Green?  Energy efficiency messages are quickly becoming a point-of-parity for builders.  If you’re not building Energy Star or some other basic Green standard you are falling behind.  The next challenge will be to differentiate from the rest of the “energy efficient” builders.  Becoming more sustainable and using more sustainable materials is the next step.  Going green is not all about energy savings either.  Being green, organic, or sustainable are aspirational values that consumers increasingly hold.  Consumers desire to be seen as good stewards of the planet and as conscious consumers.  Builders have to tap into consumers emotions around this issue to be successful (see related post). [...]

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