Social Media, Entrepreneurship, Green Marketing
Periodically I will post items and links that I have been reading. Below are a few items that have caught my interest over the past couple days.
6 Steps for Creating a Social Media Marketing Roadmap & Plan
Lorna Li gives us 6 steps to creating a social media program. Social media builds awareness and drives conversation. It’s a powerful way enable communication between the company & customer. Always remember, selling is a secondary or tertiary benefit of social media.
How Big Brands can Start Testing Social Media
We’re tired of being sold to, but we do like to buy. It’s the push/pull tension. Social media, when executed well, is perfect for what marketers term inbound.
http://www.conversationagent.com/2009/02/how-big-brands-can-start-testing-social-media.html
How To Get Green Goods Flying Off The Shelf
Even as green product sales continue to thrive, industry insiders say, retailers need to tweak their message to emphasize quality and value in addition to the environmental attributes.
http://www.greenbiz.com/feature/2009/03/02/how-get-green-goods-flying-off-shelves
Independent Street
News, trends, tidbits and tools for and about entrepreneurs
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