Is Your Marketing Bold Enough?

2009 March 6
by Brendan Miller

My prediction is that as the economy continues to stagnate, the agencies that will continue to reel in new business are those that are involved in social media and those that continue to do transformational work.  Marketers are so desperate right now–faced with cost-cutting consumers and slashed budgets–they are finally starting to recognize that the only strategies and campaigns worth implementing are ones that are bold, and probably make them a little nervous (way to go Skittles).

This isn’t a time for nervous Nellies.  

See “Quickest Path to Greater Profit

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