Commotion Friday: Schick – Time to Mow The Lawn

(Commotion Friday is a new series.  Every Friday we’ll discuss new creative, ideas, executions, or something a little more light.)

Schick has recently introduced a new women’s razor (I’m sure there will be a male version out soon) just in time for bikini season.  There are two different creative executions for it below.  One for the U.S. market and one for the UK market (in the UK Schick is known as Wilkinson Sword).

The U.S. version definitely shows off the product, but the UK creative I have to say cuts through the clutter much more effectively.  In addition, Wilkinson Sword developed a compelling micro-site for consumers to get more information.  The U.S. Schick site was hard to find and not as well put together in my opinion.  The UK creative was done by JWT New York.

Who do you think will grab more market share?  Is the UK version just too racy for us prude Americans?