Commotion Friday: Microsoft Giampaolo

I’ve been really struggling with the latest ads from Microsoft.  Microsoft has officially become the pitchman for the PC platform in a new way.  This strategy has inherent risks.

The ads follow a consumer shopping for a new laptop.  The consumer is looking for certain hardware features, battery life, disk space,  etc.  I’ve been asking myself what does this have to do with my Internet Explorer locking up or Microsoft Office giving me unintelligible error messages?  Shouldn’t Dell, HP, and Sony be hammering price and hardware feature message, while Microsoft stays focused on a performance, productivity, and useability message?  Last time I checked Microsoft only sold the software.