Homebuilders Can Peddle To More Sales
There’s a Real Estate firm located here in the Denver/Boulder area that shows homes by bicycle. They are called Peddle To Properties (http://www.p2prealtor.com/). They cater more to the urban buyer that desires to live in a more pedestrian friendly neighborhood. Realtors show homes on cruiser bicycles, giving buyers an opportunity to truly navigate, feel and experience neighborhoods on a more personal level. Their business is growing by leaps in bounds in this economy and they are expanding to more markets across the U.S later this year. They offer a completely unique buyer experience. Not to mention they are tapping into a growing urbanization/Transit Oriented Development consumer trend.
This got me thinking about homebuilder sales centers. Why not have a fleet of bicycles stored at the sales center for prospects to use to tour the community? Typically there is an empty garage where the bicycles could be stored, plus you could purchase a few cruiser bikes for less than $1000. This would give prospects the opportunity to more intimately experience your community instead of driving through by car. It would be a differentiated purchase experience that they would be hard-pressed to forget. If your community is in a Master Planned Development it is even a better way for a prospect to see how their home will connect to parks, schools and stores. Not to mention it gives the sales associate the opportunity to burn a few extra calories through the day.
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