Commotion Friday: Nike SB

2009 August 7

by Brendan Miller

Nike is pushing more and more into the extreme/lifestyle sports scene with their SB (skateboard) line. They are also sponsoring the production of a BMX video and various riders in the BMX scene. They are up against stiff competition from brands like Vans, DC, and 5.10, and when they don’t have Tony Hawk on board they’ve really got to pull out all the stops to attract young males that really haven’t been interested in Nike’s squeaky clean brand image. Can Nike really be alternative hip? Based on their past success when breaking into new categories I believe they will.

Here’s the latest from Nike SB.